Incipia blog

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Total posts: 225

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2017

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

Google Play Store ASO Update: 50 Character Titles

Gabe Kwakyi | June 6, 2017

Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2017

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...

App Store 2.0 Changes in App Store Optimization

Gabe Kwakyi | June 5, 2017

WWDC arrives with big news every year, and this time Apple’s App Store is getting a major overhaul. Here the summary points from the App Store iOS 11 revamp, relevant ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart Matrices aren’t just for ...

Google Adwords App Install Campaigns Quality Score Issue

Gabe Kwakyi | June 2, 2017

Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2017

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

May 2017 Google Play Console Update

Gabe Kwakyi | May 18, 2017

TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2017

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

20 App Store Screenshot Examples

Gabe Kwakyi | May 10, 2017

Who doesn’t like to get an idea of what other people are using in their app listings every now and then? It’s great for heating up the creative juices, staying ...