Incipia blog

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Total posts: 258

5 Pro A/B Testing Tips

Gabe Kwakyi | January 8, 2018

Google Play’s Experiments engine is hands down one of the most powerful and useful tools in the belt of an ASO (who has only an Android app, or both an Android and iOS ...

App Store vs Play Store ASO Diagram

Gabe Kwakyi | November 27, 2017

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...

10 Promoted In-App Purchase Icon Examples

Gabe Kwakyi | November 25, 2017

Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP ...

How to Optimize for Promoted IAP (In App Purchases)

Gabe Kwakyi | November 19, 2017

One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...

10 Examples of App Store Preview Videos

Gabe Kwakyi | November 19, 2017

In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...

Why Search Ads are a Better Bet in iOS 11

Gabe Kwakyi | November 18, 2017

The game has changed pretty significantly for ASO since the launch of iOS 11. The world of Apple Search Ads has also changed, though not to the benefit of ASO. So why are ...

A Case Study on Screenshot Design

Gabe Kwakyi | November 3, 2017

Following up on our Android and iOS screenshots studies comes a real case study in screenshot optimization. This post is a summary-view of our approach in working with learn ...

ASO KPIs – How to Analyze App Store Optimization Performance

Gabe Kwakyi | October 29, 2017

How do we analyze our ASO performance? This is one of the most important questions that any good product owner, app marketing lead, indie dev, or other app business ...

7 Steps To Not Be Rejected From The App Store

Gregory Klein | October 12, 2017

This is a guest post by Olivier Destrebecq, who provides iOS app strategy and development for teams creating their first app (MVP or v1). Join him at the French Riviera Mobile ...

The Devil is the Details:Strategic Thinking as a COO

Gregory Klein | October 11, 2017

Before my co-founder and I decided to make Incipia our full-time operation, I was working as software developer. At that time I spent almost all of my working hours writing, ...