Incipia blog

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Total posts: 296

Why is creative vital to scaling advertising campaigns? Incipia Miniseries

Gabe Kwakyi | May 8, 2019

Q: Why is creative vital to scaling advertising campaigns? A: The fundamental nature of a social network is to feed the engagement of its users (which ensures that those users ...

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Learn about how the iOS 14 SKAdNetwork changes may affect MMPs in this post, and get your checklist for handling iOS 14 here. Q: What is a Mobile Measurement Partner (MMP), ...

How to Predict Mobile Marketing Profitability

Gabe Kwakyi | March 18, 2019

Looking to improve your game on mobile marketing analytics and ensure your campaigns are turning a profit? Or know how far away from profit they are, and how quickly you ...

AppTweak Releases Improved ASO Organic Keyword Attribution

Gabe Kwakyi | February 25, 2019

Big news from ASO tool, AppTweak with an excellent new data point to add to your weekly ASO reporting: the number of downloads sourced by keyword, AKA organic keyword ...

Apple Search Ads Creative Set Testing for ASO in the Wild

Gabe Kwakyi | February 20, 2019

One of the best new methods for alternative A/B testing in ASO is to leverage your Apple Search Ads campaigns for testing new screenshots and videos. Creative sets are ...

Apple Search Ads 301 Slides From App Growth Summit LA 2019

Gabe Kwakyi | February 10, 2019

Didn’t make it to Los Angeles for my presentation on Apple Search Ads 301 at the App Growth Summit? Get the slides here and stay tuned for a blog post on the App Growth ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2019

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...

Incipia Round Up: What’s New in App Store Optimization

Gabe Kwakyi | January 28, 2019

Today’s post is a quick round up of what’s top of mind from Incipia with regard to the world of ASO, providing you with perspective on what we feel some of the top ...

The Latest Trends in App Store Optimization – Gabe Kwakyi and Steve Young

Gabe Kwakyi | December 1, 2018

Incipia’s Gabe Kwakyi and App Master’s Steve Young share their thoughts on the latest trends in app store optimization. That’s all for today! Thanks for reading ...