Incipia blog

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Total posts: 247

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Google Play Store ASO Screenshot Examples

Gabe Kwakyi | August 5, 2017

Looking for ideas on how to update your screenshots for the Google Play Store? Check out this list of screenshots taken from across the Google Play Store, along with minimal ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...

iOS 11 ASO Screenshot Examples

Gabe Kwakyi | July 27, 2017

Looking for ideas on how to update your screenshots for iOS 11? Check out this list of screenshots taken from live searches in the App Store with the iOS 11 beta, along with ...

How to do Research for Your App Store Optimization A/B Tests

Gabe Kwakyi | July 25, 2017

If you think that simply involves changing the color of your screenshot background or the order of screenshots is good enough for A/B testing, you need to read this post. ...

Apple Begins Indexing In-App Purchases in App Store Search Results

Gabe Kwakyi | July 20, 2017

Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...

Apple Search Ads Now De-Duplicates Keywords!

Gabe Kwakyi | July 11, 2017

Heads up: Apple has finally released a de-duplication feature, and it’s about damn time. Apple’s de-duplicate works for uploading both regular keywords and ...

What iOS 11 Means for App Store Optimization (Video)

Gabe Kwakyi | July 8, 2017

Check out this live video review of what the Apple App Store looks like in iOS 11, following up on our iOS 11 changes post. Gabe will review: The new top charts The new ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2017

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

How to do your initial App Store Research: for Startup Founders

Gabe Kwakyi | July 5, 2017

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...