Incipia blog

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Total posts: 285

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2019

Q: What is a Mobile Measurement Partner (MMP), and why do you need one? A: MMPs such as AppsFlyer or Adjust are attribution tools which record the source/date of each new app ...

How to Predict Mobile Marketing Profitability

Gabe Kwakyi | March 18, 2019

Looking to improve your game on mobile marketing analytics and ensure your campaigns are turning a profit? Or know how far away from profit they are, and how quickly you ...

AppTweak Releases Improved ASO Organic Keyword Attribution

Gabe Kwakyi | February 25, 2019

Big news from ASO tool, AppTweak with an excellent new data point to add to your weekly ASO reporting: the number of downloads sourced by keyword, AKA organic keyword ...

Apple Search Ads Creative Set Testing for ASO in the Wild

Gabe Kwakyi | February 20, 2019

One of the best new methods for alternative A/B testing in ASO is to leverage your Apple Search Ads campaigns for testing new screenshots and videos. Creative sets are ...

Apple Search Ads 301 Slides From App Growth Summit LA 2019

Gabe Kwakyi | February 10, 2019

Didn’t make it to Los Angeles for my presentation on Apple Search Ads 301 at the App Growth Summit? Get the slides here and stay tuned for a blog post on the App Growth ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2019

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...

Incipia Round Up: What’s New in App Store Optimization

Gabe Kwakyi | January 28, 2019

Today’s post is a quick round up of what’s top of mind from Incipia with regard to the world of ASO, providing you with perspective on what we feel some of the top ...

The Latest Trends in App Store Optimization – Gabe Kwakyi and Steve Young

Gabe Kwakyi | December 1, 2018

Incipia’s Gabe Kwakyi and App Master’s Steve Young share their thoughts on the latest trends in app store optimization. That’s all for today! Thanks for reading ...

3 Considerations for Managing ASO A/B Testing

Gabe Kwakyi | November 26, 2018

The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...