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Total posts: 280

Apple Search Ads 301 Slides From App Growth Summit LA 2019

Gabe Kwakyi | February 10, 2019

Didn’t make it to Los Angeles for my presentation on Apple Search Ads 301 at the App Growth Summit? Get the slides here and stay tuned for a blog post on the App Growth ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2019

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...

Incipia Round Up: What’s New in App Store Optimization

Gabe Kwakyi | January 28, 2019

Today’s post is a quick round up of what’s top of mind from Incipia with regard to the world of ASO, providing you with perspective on what we feel some of the top ...

The Latest Trends in App Store Optimization – Gabe Kwakyi and Steve Young

Gabe Kwakyi | December 1, 2018

Incipia’s Gabe Kwakyi and App Master’s Steve Young share their thoughts on the latest trends in app store optimization. That’s all for today! Thanks for reading ...

3 Considerations for Managing ASO A/B Testing

Gabe Kwakyi | November 26, 2018

The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts ...

A Framework for Predicting Mobile Marketing Profitability

Gabe Kwakyi | October 28, 2018

Posting the slides from a presentation given at App Growth Summit SF. In it, I explain how to use Excel’s scatter plot trend line equations as a framework to predict ...

5 Takeaways From the Google Play Console Organic Search Keyword Insights

Gabe Kwakyi | September 11, 2018

Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia. #1 Google Play Organic Keyword Insights ...

What KPI To Use For Measuring Mobile Marketing Profitability

Gabe Kwakyi | September 3, 2018

This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...

Google Play Organic Insights Adds Search Terms and Search vs Explore

Gabe Kwakyi | August 26, 2018

Source: Android blog A holy grail of organic insights for ASO marketers is now available courtesy of Google! On 8/24/18 the Google Play Console  released a massive update with ...

How Do Ad Attribution Conversion Windows Work?

Gabe Kwakyi | August 20, 2018

What is an ad attribution conversion window and how does it work? In short, ad attribution is the way in which ads from different marketing channels (e.g. Pinterest) are ...