Incipia blog

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Total posts: 258

New Feature: Apple Search Ads Creative Sets

Gabe Kwakyi | May 29, 2018

This topic was broken on ASO Stack by the team at Phiture and also Thomasbcn. In a move that’s arguably the most asked-for since expansion of markets, Apple has just ...

NEW Apple Search Ads 201: Value-Based Account Structure

Gabe Kwakyi | May 9, 2018

Today’s video is an overview of a new Apple Search Ads account structure that we have developed and recommend for optimal ROI. In summary: Use an exploration campaign to ...

Why Algorithmic Marketing is a Good Thing for Mobile Marketing

Gabe Kwakyi | May 5, 2018

This post is a summary of a presentation by Gabe Kwakyi at the 2018 App Growth Summit event in New York, NY. You can find the slides here. This post is part 1 and focuses on ...

The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more

Gabe Kwakyi | May 5, 2018

This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...

Deciphering Google Play Store Organic Search Data: 10 Insights You Can Get from the Installs per Keyword Feature

Gabe Kwakyi | May 1, 2018

This guest post is written by Katerina Zolotareva, Marketing and Customer Success Manager at TheTool. TheTool is a powerful and easy-to-use platform that helps developers with ...

Chrome Plugin For Google Play Store Feature Graphics

Gabe Kwakyi | April 4, 2018

ASO service provider The Tool has just added one more to its list of useful Chrome plugins for ASO marketers. In addition to a plugin that shows the actual Apple Search Ads ...

Apple Search Ads Shows Limit Ad Tracking (LAT) Conversions

Gabe Kwakyi | March 29, 2018

Good news for Search Ads marketers! Apple has just released a way for folks to see how many users are being shown ads, but have LAT enabled. Limit Ad Tracking is a privacy ...

Google Play ASO Keyword Optimization – A Must Read

Gabe Kwakyi | February 28, 2018

The term “keyword dance,” was coined by the ASO community and popularized by Daniel Peris, in order to refer to the dizzying and rapid change of keyword ranks for ...

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2018

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

Google Play Releases ASO Holy Grail: Organic Keyword Downloads

Gabe Kwakyi | January 12, 2018

Feautue image credit: ASOStack The Google Play Console has made headlines with the release of one of the ASO holy grails: organic keyword search downloads. Kudos to ASO ...