Incipia blog

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Total posts: 231

Google Launches Redesigned Google Play Console

Gabe Kwakyi | April 20, 2017

If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...

Apple Search Ads Launches New Countries on 4.25.17

Gabe Kwakyi | April 19, 2017

Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...

Apple Search Ads 101: Terms & Tactics To Know

Gabe Kwakyi | April 18, 2017

For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...

Apple Search Ads Platform Update 4.5.17

Gabe Kwakyi | April 5, 2017

It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...

Apple Search Ads Platform Offline for Maintenance 4/5/17

Gabe Kwakyi | April 5, 2017

Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...

5 Advanced Apple Search Ads Best Practices

Gabe Kwakyi | April 4, 2017

Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team ...

iOS 10.3 Live: In-App Review Prompt & iTunes Connect Developer Replies

Gabe Kwakyi | March 28, 2017

Apple’s iOS 10.3 is officially here, and with it comes two exciting new features for iOS developers and marketers alike to wield. First, Apple will be allowing ...

Find the Best App Store Optimization Tools – ASO Tools List

Gabe Kwakyi | March 24, 2017

Browse through our ASO tools list to find some gems that can help you improve your app store optimization strategy, results and reporting. While there are a lot of “best ...

iOS iTunes Connect App Analytics Bugs

Gabe Kwakyi | March 22, 2017

If you thought that your iOS app had suddenly been blessed by the gods with supernaturally high (in fact, impossibly high) retention statistics… We regret to inform you ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...