Incipia blog

Announcing Xyla: a New Marketing Intelligence Platform

Daniel Zaharia | February 21, 2020

We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results.

Xyla was created with help from the performance marketing teams here at Incipia to make reporting easier and serve as the foundation for advanced data modeling. Our team has been hard at work to build out this product, and we’re excited to share these innovations with the broader mobile growth community.

Xyla aggregates performance data sources and helps mobile growth teams focus on the KPIs that are most impactful to their businesses. As the mobile marketing ecosystem evolves, keeping up with daily reporting has become increasingly complicated. Xyla’s latest leap forward seeks to empower marketing teams in this competitive landscape. With Xyla, growth teams can diagnose performance trends and make targeted campaign optimizations faster than ever. 

Here are some of the core features offered by Xyla:

 

Fast and flexible report building

Xyla empowers marketers through its easy to use reporting tools. Our powerful report builder lets you break your data down and analyze performance at a granular level. Quickly filter to your KPIs and view your app’s performance exactly the way you prefer to see it, all in one convenient place. 

Xyla Core Reporting Dashboard

Set your date range, configure custom KPIs, and break-down by dimension—quickly.

 

Group and Tag Campaigns for Better Insights

Xyla’s tagging features allow you to view the performance of custom campaign groups, across ad channels.

Xyla Campaign Metadata Tagging

Group campaigns together so you can compare how different campaign strategies are performing.

 

Custom Data Modeling

We’re constantly pushing the envelope on analytics capabilities. Our team of consultants is on call to work with customers on producing advanced data models or other custom insights atop Xyla's automated reporting pipelines that would enhance their marketing analytics stack. Thanks to the versatility of the Xyla platform, we can deliver custom-tailored reporting solutions such as building a K-factor (organic uplift) model that automatically adjusts paid installs and ROAS upward to account for organic lift, or calculating how all your campaigns are pacing toward your company's benchmarks and goals. 

Our mission is to save time for mobile performance marketers and automatically generate insights that help them drive better results, which is why all clients of Incipia will receive complimentary access to the Xyla platform. 

If you are interested in learning more about Xyla or would like to see the product in action, schedule a demo