Incipia blog

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2017

Check out this video two-for on the topic of Apple Search Ads.

  1. The first video explains our current recommendation on campaign structure (search match, non-branded, brand)
  2. The second offers three tips for getting the best ROI out of your search ads (dimension optimization, target CPA and keyword expansion using auto fill/related keywords)


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to