7 Google Play Feature Graphic Ideas

Feature image credit: Dominos Android App

The feature graphic in Google Play, like the short description, is one of the many unique features which Google Play provides app marketers with that the App Store does not (also experiments, instant publishing, etc.). The feature graphic is also prominently located at the top of an Android app listing, above even the title, making it a highly important element to iterate on in app store optimization.



Image credit: Expedia Android App

While the App Store allows popular apps to have custom themes, the majority of apps do not have the ability to access this ability; the feature graphic, by contrast, is available to all Android apps.



Image credit: Linkedin's App Store listing

Here are some examples of Google Play feature graphics that can help provide ideas for your own app's feature image:

• Ghostery uses a simple plain background theme with on-brand colors as well as a logo image, two sample screenshots, keyword (privacy browser) and slogan. This approach looks to sell visitors on the app's utility with direction via screenshots and text, similar to captioned screenshots, but can fail if the messaging is too complex.

Image credit: Ghostery Android App

• Dominos uses a background image that reflects the app's purpose (pizzas!) with a logo image and three sample screenshots on different android devices with the app's purpose reinforced on each screen (ordering a pizza). This approach sells visitors on the app's main function, relying primarily on images, but can fail if the images are difficult to understand or even pigeonhole the app's utility if it has multiple main features.

Image credit: Dominos Android App

• Expedia uses a background photo that, like Dominos, reflects the app's purpose (traveling) with a logo image. This feature graphic focuses the visitor's attention on the app's description and screenshots and is one of the safest approaches.

Image credit: Expedia Android App

• Timely uses a graphic background and logo that, like Expedia, focuses the visitor's attention on the app's description and screenshots, and also uses a keyword to explain its purpose. This is a similarly safe approach as Expedia's listing, but like Dominos can pigeonhole the app's utility if it has multiple main features.

Image credit: Timely Android App

• Autodesk Instant uses a plain background with a logo icon and the app's name. This approach is popular for its simplicity and relying on the rest of the app listing to do the selling.

Image credit: Autodesk Instant Android App 

• iDeviant uses a complex mix of screenshots, banners and icons. This approach is not recommended given its complexity; however using icons in a feature graphic to highlight an app's main points is a popular approach for apps with multiple features.

Image credit: iDeviant Android App

• Wallet uses an icon, app name and an intriguing, floating screenshot design commonly used in displaying screenshots on portfolios like dribbble.com. This particular approach is not recommended given it focuses on design over information and obscures the screenshot visibility, which can confuse visitors trying to figure out what the app actually is or does.

Image credit: Wallet Android App

That's all for now folks! Thanks for reading - stay tuned to the Incipia blog or subscribe to our email list for more app store optimization tips, tricks and hacks.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies with a development specialty in high-quality code architecture and keyword-based marketing optimizations. For blog/video or speaking requests, business or press inquiries please contact us at hello@incipia.co.