Incipia blog

Tag: google play console
Total posts: 4

Google Launches Redesigned Google Play Console

Gabe Kwakyi | April 20, 2017

If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...

Google Play Experiments Allow More Than 50% Traffic Tests

Gabe Kwakyi | January 26, 2017

While Google has traditionally only allowed up to 50% of live Play Store traffic to be testable through its A/B experiments engine, it appears that this limit may be lifting ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2016

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...