Incipia blog

Tag: app promotion
Total posts: 22

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2017

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

Incipia App Teams Survey – December 2016

Gabe Kwakyi | December 27, 2016

Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...

AppsFlyer Announces In-App Ad Attribution

Gabe Kwakyi | December 21, 2016

AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...

The Comprehensive Mobile App Marketing Channels List

Gabe Kwakyi | December 20, 2016

When it comes to marketing your app, how many different options would you say you have to get the word out about your app? 10? 20? 25? Team Incipia did the research, ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2016

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

Part 2: How to Market an App with Limited Budget

Gabe Kwakyi | November 28, 2016

Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...

Part 1: How to Market an App with Limited Budget

Gabe Kwakyi | November 23, 2016

For independent developers, the exploding number of mobile apps has increasingly meant that building and releasing a solid mobile product without a marketing strategy is no ...

3 Tips for Optimizing Google Universal Ads

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s universal ad campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2016

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...