Incipia blog

Tag: app promotion
Total posts: 16

Part 2: How to Market an App with Limited Budget

Gabe Kwakyi | November 28, 2016

Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...

Part 1: How to Market an App with Limited Budget

Gabe Kwakyi | November 23, 2016

For independent developers, the exploding number of mobile apps has increasingly meant that building and releasing a solid mobile product without a marketing strategy is no ...

3 Tips for Optimizing Google Universal Ads

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s universal ad campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2016

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)

Gabe Kwakyi | October 20, 2016

Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2016

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Q&A Interview: Identifying a Niche and Building a Brand With Sylvain Gauchet (Co-Founder, Apptamin)

Gabe Kwakyi | September 29, 2016

When it comes to starting a business, one of the most successful strategies is to identify and capture a niche. Focusing on a niche enables a business to more effectively ...

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2016

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2016

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...