Incipia blog

Tag: app store optimization
Total posts: 36

19 Free ASO Keyword Ranking Algorithm Keywords

Gabe Kwakyi | November 24, 2016

Performing app store optimization can be challenging, especially now that Apple has shortened the maximum allowable title for iOS apps to 50 characters, and given ...

YouTube Video Posts

Gabe Kwakyi | November 23, 2016

Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

ASO Case Study: How to Pick the Best App Icon

Gabe Kwakyi | November 15, 2016

Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...

Tips on How to Write a Good App Description

Gabe Kwakyi | November 9, 2016

While visual elements of your app product page such as your icon or screenshots tend to get more attention in ASO, it’s important not to neglect your description. The ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...

ASO Crack-down: Burst Campaigns and Incentivized Reviews

Gabe Kwakyi | November 3, 2016

ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...

Should you Change Your App Category?

Gabe Kwakyi | November 2, 2016

Recently, Google added 8 new categories to the Google Play store, including: Art & Design Auto & Vehicles Beauty Dating Events Food & Drink House & Home ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2016

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...