Incipia blog

Tag: app store optimization
Total posts: 129

Everything you Need to Know about the Explore Traffic on Google Play Store

Gabe Kwakyi | January 14, 2024

This is a guest post by Maud Panier, who is Content & Social Media Manager at ASO Tool: TheTool. She enjoys sports, traveling and is always willing to discover new things ...

App Store Optimization Keyword Tool for Android ASO

Gabe Kwakyi | November 25, 2023

Continuing on to the Android side of the ASO house, the team at Xyla has also launched a simple, useful Android ASO keyword tool, which is free to use. For the iOS side of the ...

App Store Optimization Keyword Tool for iOS ASO

Gabe Kwakyi | November 19, 2023

No matter whether an ASO marketer is an expert or beginner, the process of managing keywords can remain a tedious process. This is especially challenging given that due to its ...

5 App Store Optimization Topics That You Should Care About

Gabe Kwakyi | August 27, 2023

If you are managing an ASO strategy, then you probably have a lot on your plate between trying to figure out the latest algorithm changes, discussing the need for your ...

Modern App Store Optimization: It’s no Longer SEO for the App Store. Incipia Miniseries

Gabe Kwakyi | July 7, 2023

Q: How is ASO changing? What’s new in 2019? A: ASO is evolving quite significantly in the way that organic visibility is determined. At a high-level, there are four main ...

Announcing the ASO Awards

Gabe Kwakyi | May 14, 2023

Since its instantiation with the release of the Apple App Store, the field of App Store Optimization has grown tremendously, including the number of participants, complexity, ...

Why Do Only the Top 10 Keyword Ranks Matter in ASO? Incipia Miniseries

Gabe Kwakyi | April 20, 2023

Q: Why Do Only Top 10 Keyword Ranks Matter in ASO? A: Keyword ranks are a zero-sum game, where the result ranked first takes the largest slice of the visibility pie, with ...

AppTweak Releases Improved ASO Organic Keyword Attribution

Gabe Kwakyi | February 25, 2023

Big news from ASO tool, AppTweak with an excellent new data point to add to your weekly ASO reporting: the number of downloads sourced by keyword, AKA organic keyword ...

Apple Search Ads Creative Set Testing for ASO in the Wild

Gabe Kwakyi | February 20, 2023

One of the best new methods for alternative A/B testing in ASO is to leverage your Apple Search Ads campaigns for testing new screenshots and videos. Creative sets are ...

Hidden App Store: 5 Tips to Boost Your Organic Installs

Gabe Kwakyi | February 4, 2023

This guest post is written by Liza Knotko. Liza is a Сontent Marketing Manager at SplitMetrics, an A/B testing platform trusted by Google, Rovio, Reddit and many others. ...