Incipia blog

Tag: app store optimization
Total posts: 52

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Study: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2017

Our study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and actionable results very useful for ...

Live Review of ASO Tactics

Gabe Kwakyi | January 17, 2017

Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2017

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

Diagram of ASO Factors by Priority

Gabe Kwakyi | January 12, 2017

Breaking down all the factors that play into app store optimization is difficult and not always easy to explain by plain text alone; so we put together a set of diagrams to ...

ASO Case Study: Google Play App Ranking Manipulation

Gabe Kwakyi | January 9, 2017

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

ASO – 6 Resources for Keyword Research

Gabe Kwakyi | January 5, 2017

It can be a daunting task to try to identify all the different keywords to use when trying to optimize your app to be found by people searching in the app store. Not only are ...

Best Practices on App Icons from the Top 100 Apps

Gabe Kwakyi | December 29, 2016

We’re continuing on from two earlier studies of the top 100 app screenshots and the top 100 app descriptions, this time analyzing the trends of the top 100 App Store ...

ASO Lessons Learned: Optimization Prioritization

Gabe Kwakyi | December 21, 2016

Where should you spend your effort in ASO? Keyword optimization is a great place to start and can produce excellent results (we nearly always see 10%+ gains in impressions ...

Description Best Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2016

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...