Incipia blog

Tag: play store
Total posts: 3

The era of algorithmic marketing: 6 mobile marketers comment on Google’s UAC & more

Gabe Kwakyi | May 5, 2023

This guest post was originally posted on MobileDevMemo. The move to algorithmic systems like Google’s UAC and Apple’s Search Ads Basic represents a fundamental and ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2023

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...

ASO Case Study: How to Pick the Best App Icon

Gabe Kwakyi | November 15, 2023

Your app’s icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your ...