Incipia blog

Tag: app store search ads
Total posts: 38

Apple Search Ads Conversion Reporting Bug

Gabe Kwakyi | August 13, 2017

8/14/17 update: Search Ads conversions have been fixed and retroactively updated. Following earlier technical difficulties around remarketing and login issues, Apple’s ...

Apple Search Ads Remarketing and Platform Bugs

Gabe Kwakyi | August 2, 2017

Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...

Apple Search Ads Now De-Duplicates Keywords!

Gabe Kwakyi | July 11, 2017

Heads up: Apple has finally released a de-duplication feature, and it’s about damn time. Apple’s de-duplicate works for uploading both regular keywords and ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2017

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

Is Apple Search Ads Conversion Data Reliable?

Gabe Kwakyi | May 4, 2017

Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...

Apple Search Ads Launches New Countries on 4.25.17

Gabe Kwakyi | April 19, 2017

Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...

Apple Search Ads 101: Terms & Tactics To Know

Gabe Kwakyi | April 18, 2017

For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...

Apple Search Ads Platform Update 4.5.17

Gabe Kwakyi | April 5, 2017

It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...

Apple Search Ads Platform Offline for Maintenance 4/5/17

Gabe Kwakyi | April 5, 2017

Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...

5 Advanced Apple Search Ads Best Practices

Gabe Kwakyi | April 4, 2017

Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team ...