Incipia blog

Tag: app store search ads
Total posts: 33

Apple Search Ads Launches New Countries on 4.25.17

Gabe Kwakyi | April 19, 2017

Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...

Apple Search Ads 101: Terms & Tactics To Know

Gabe Kwakyi | April 18, 2017

For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...

Apple Search Ads Platform Update 4.5.17

Gabe Kwakyi | April 5, 2017

It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...

Apple Search Ads Platform Offline for Maintenance 4/5/17

Gabe Kwakyi | April 5, 2017

Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...

5 Advanced Apple Search Ads Best Practices

Gabe Kwakyi | April 4, 2017

Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...

Apple Search Ads Tips: 5 Mistakes to Avoid

Gabe Kwakyi | March 8, 2017

This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2017

Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...

Apple Search Ads Study: Impact of Bid Changes

Gabe Kwakyi | January 24, 2017

In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...

Apple Search Ads Study: CVR vs CPT as a Prediction Statistic

Gabe Kwakyi | December 19, 2016

Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...