Incipia blog

Category: App Marketing – News
Total posts: 60

Google Play Store ASO Update: 50 Character Titles

Gabe Kwakyi | June 6, 2017

Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...

App Store 2.0 WWDC 2017 Changes in App Store Optimization: More Featuring, App Subtitles Promo Text and More

Gabe Kwakyi | June 5, 2017

WWDC arrives with big news every year, and this time Apple’s App Store is getting a major overhaul. Here the summary points from the App Store revamp, as relevant for ...

Google Adwords App Install Campaigns Quality Score Issue

Gabe Kwakyi | June 2, 2017

Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...

May 2017 Google Play Console Update

Gabe Kwakyi | May 18, 2017

TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2017

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

iTunes Connect Expansion: App Store Browse, App Store Search & More

Gabe Kwakyi | May 3, 2017

Big news from Apple! Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per ...

Google Launches Redesigned Google Play Console

Gabe Kwakyi | April 20, 2017

If you like change, then you’ll love the new Google Play Console, now referred to simply as “Play Console.” For the rest of us, perhaps at some point soon ...

Apple Search Ads Launches New Countries on 4.25.17

Gabe Kwakyi | April 19, 2017

Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...

Apple Search Ads Platform Update 4.5.17

Gabe Kwakyi | April 5, 2017

It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...

Apple Search Ads Platform Offline for Maintenance 4/5/17

Gabe Kwakyi | April 5, 2017

Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...