Incipia blog

Category: App Marketing – News
Total posts: 43

1.20.17 Google Play Keyword Ranking Bug

Gabe Kwakyi | January 20, 2017

Original Source: Daniel Peris Update: Google Play’s web interface bug appears to have been fixed. If you’ve noticed that your ASO tool has begun reporting an ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2017

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

AppsFlyer Announces In-App Ad Attribution

Gabe Kwakyi | December 21, 2016

AppsFlyer, one of the “Big 4 Attribution Vendors” (which also includes Adjust, Kochava and Tune) has announced big news for customers of their technology: the ...

Google Play Ranking Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. After noticing a pattern of significant changes in ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

Amazon Pinpoint App Push Notifications

Gabe Kwakyi | December 1, 2016

Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...

Apple Search Ads News: 11.17 Update

Gabe Kwakyi | November 16, 2016

What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...

Google Play’s App Store Keyword Ranking Algorithm Update

Gabe Kwakyi | November 14, 2016

Feature Image Credit: Google Android Blog Google, the king of algorithms and algorithm updates (i.e. cute and cuddly animal names, massive disruptions in organic ranks), is ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2016

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

ASO Tool Mobile Action Creates Search Ads UI

Gabe Kwakyi | November 8, 2016

Count it! It’s been one month after Apple search ads launched, and there is now a platform for seeing your search ads data outside of Apple’s UI, just released by ...