Incipia blog

Category: App Marketing – News
Total posts: 65

Apple Begins Indexing In-App Purchases in App Store Search Results

Gabe Kwakyi | July 20, 2017

Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2017

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2017

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...

App Store Preview Videos: the Biggest Change for ASOs in iOS 11

Gabe Kwakyi | June 26, 2017

Apptamin guest post on Priori Data Blog, via Thomasbcn Don’t have an app preview video? It may be time to get one prior to the official release of iOS 11. After preview ...

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2017

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

Google Play Store ASO Update: 50 Character Titles

Gabe Kwakyi | June 6, 2017

Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...

App Store 2.0 WWDC 2017 Changes in App Store Optimization: More Featuring, App Subtitles Promo Text and More

Gabe Kwakyi | June 5, 2017

WWDC arrives with big news every year, and this time Apple’s App Store is getting a major overhaul. Here the summary points from the App Store revamp, as relevant for ...

Google Adwords App Install Campaigns Quality Score Issue

Gabe Kwakyi | June 2, 2017

Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...

May 2017 Google Play Console Update

Gabe Kwakyi | May 18, 2017

TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2017

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...