Incipia blog

Apple Search Ads Launches New Countries

Gabe Kwakyi | June 12, 2023

Original source: post in the ASO Stack Slack by Altai Zeinalov

More news from WWDC coming in the wake of the earlier release of Creative Sets!

Apple is launching a massive country update to search ads availability, pushing advertisers into six new markets:

  • Europe
    • Germany
    • France
    • Italy
    • Spain
  • Asia
    • Japan
    • South Korea

This country push touches on another huge industry ask and addresses concerns after Apple's second wave of country updates skipped over the main EU markets to pursue only Switzerland, Canada, and Mexico.

Now search ads managers are all set to run campaigns in new countries. Or just about...

appsflyer apple search ads bug

The Bottom Line: Apple Search Ads launch the four main European markets, plus two main markets in APAC.


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