Incipia blog

Tag: analytics
Total posts: 9

Mobile Marketing Strategies - Event Prospecting

Gabe Kwakyi | June 30, 2023

This post is a summary explanation to go with this deck that was presented at the AppsFlyer MAMA East event in June 2019. You can access the slides here. The purpose of ...

What is a Mobile Measurement Partner (MMP)? Incipia Miniseries

Gabe Kwakyi | April 20, 2023

Learn about how the iOS 14 SKAdNetwork changes may affect MMPs in this post, and get your checklist for handling iOS 14 here. Q: What is a Mobile Measurement Partner (MMP), ...

A Framework for Predicting Mobile Marketing Profitability

Gabe Kwakyi | October 28, 2023

Posting the slides from a presentation given at App Growth Summit SF. In it, I explain how to use Excel’s scatter plot trend line equations as a framework to predict ...

What KPI To Use For Measuring Mobile Marketing Profitability

Gabe Kwakyi | September 3, 2023

This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns. In case you haven’t got ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2023

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

Incipia App Teams Survey – December 2016

Gabe Kwakyi | December 27, 2023

Here are the results from our third month’s App Teams survey and poll, for December 2016. Twitter Poll – What KPI do you use to analyze your app marketing performance ...

SDKs: Which Power Ups Does Your App Need?

Gabe Kwakyi | December 22, 2023

SDKs, or software development kits, are bundles of code that are added into your app to help accomplish different types of tasks, such as securely processing ...

Adjust Adds Limit Ad Tracking Column

Gabe Kwakyi | October 3, 2023

In response to the growth and impact that limit ad tracking in iOS 10 devices poses to mobile marketing analytics, Mobile marketing partner Adjust has begun showing the ...

How to Choose the Best Mobile App KPI

Gabe Kwakyi | May 24, 2023

Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...