Incipia blog

Tag: aso tools
Total posts: 7

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2017

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2017

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Dean Lan | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads

Gabe Kwakyi | July 30, 2016

Feature image credit: SplitMetrics AB testing platform Splitmetrics recently ran a test analyzing the potential impact of Apple’s upcoming App Store search ads. The test ...