Incipia blog

Tag: aso tools
Total posts: 4

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Dean Lan | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

ASO Tool App Annie Adds More Keyword Data

Gabe Kwakyi | August 4, 2016

Feature Image Credit: App Annie TLDNR: ASO tool App Annie expands its functionality to more solidly cover keyword research including search volume/difficulty and app ...

Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads

Gabe Kwakyi | July 30, 2016

Feature image credit: SplitMetrics AB testing platform Splitmetrics recently ran a test analyzing the potential impact of Apple’s upcoming App Store search ads. The test ...