Incipia blog

Tag: google
Total posts: 6

3 Tips for Optimizing Google Universal Ads

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s universal ad campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest ...

Google Adds Country Conversion Rate Benchmarks

Gabe Kwakyi | November 4, 2016

Want to see how your app’s conversion rate compares with other apps in your category? Now you can (for Android apps!) Log into your Google Play Console, navigate to user ...

ASO Crack-down: Burst Campaigns and Incentivized Reviews

Gabe Kwakyi | November 3, 2016

ASO marketing strategies such as burst campaigns (gray hat) and incentivized reviews (black hat) were always inherently risky of causing an app to be flagged and penalized. ...

Google Play Console Adds New Install Source UA Segment

Gabe Kwakyi | October 31, 2016

Google is now breaking out installs that did not include a store visit, separately from Play Store-sourced installs in the User Acquisition report of the Google Play Console ...

Google Play Launches New Dashboard Features

Gabe Kwakyi | October 14, 2016

What’s New in Google Play? Dashboards Similar to the set of graphs in the App Analytics view in iTunes Connect, Google Play now gives you a quick-look dashboard view of ...

Google Play lets Users Try Apps Before Buying

Gabe Kwakyi | October 5, 2016

Feature Image Credit: Android Police Google’s latest Play Store update aims at leveraging its vast technology stack to solve the problem of app discovery, as it has done ...