Incipia blog

Category: YouTube Videos
Total posts: 7

App Store Optimization Hacks: A/B Testing Google Play Title

Gabe Kwakyi | April 27, 2017

Check out our latest video, coming on the back of Google’s Play Console update, wherein new localized languages became available. Today’s video is a shorter one ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2017

Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2017

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

Live Review of ASO Tactics

Gabe Kwakyi | January 17, 2017

Looking for an example of how to analyze apps from an ASO perspective? Then dive into the brain of an ASO with this (slightly tangential) live review of two apps, one iOS and ...

YouTube Video Posts

Gabe Kwakyi | November 23, 2016

Here is an embedded set of our top five YouTube videos: How to set up Apple search ads campaigns Overview of ASO tool: App Annie iTunes connect dashboard overview Apple search ...