Incipia blog

Category: YouTube Videos
Total posts: 12

The Latest Trends in App Store Optimization - Gabe Kwakyi and Steve Young

Gabe Kwakyi | December 1, 2023

Incipia’s Gabe Kwakyi and App Master’s Steve Young share their thoughts on the latest trends in app store optimization. That’s all for today! Thanks for reading ...

App Store Optimization Tutorial - Tracking Keyword Optimizations

Gabe Kwakyi | July 26, 2023

Note - this video has been unlisted (but still available through this blog post as a starting place), due to some recent improvements made to account for the following ...

NEW Apple Search Ads 201: Value-Based Account Structure

Gabe Kwakyi | May 9, 2023

Today’s video is an overview of a new Apple Search Ads account structure that we have developed and recommend for optimal ROI. In summary: Use an exploration campaign to ...

What iOS 11 Means for App Store Optimization (Video)

Gabe Kwakyi | July 8, 2023

Check out this live video review of what the Apple App Store looks like in iOS 11, following up on our iOS 11 changes post. Gabe will review: The new top charts The new ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2023

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

App Store Optimization Hacks: A/B Testing Google Play Title

Gabe Kwakyi | April 27, 2023

Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2023

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2023

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy? Here’s a video for you if so. Watch to see: A live ...

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2023

Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2023

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...