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App Store Optimization Hacks: A/B Testing Google Play Title

Gabe Kwakyi | April 27, 2023

Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s recent Play Console update, which added new localized languages.

Here’s the 3-step process:

  1. Add a localized version of your store listing in several other countries that share the same language (e.g. EN-CA, EN-AU, EN-UK, EN-US).
  2. Change your app’s title in each of the same-language localize store listings. While you can A/B test your title in your app’s main store listing localization, using alternative versions enables you to either experiment with smaller audiences and thus less risk, or test multiple titles simultaneously.
  3. Use acquisition reports for each localized country to measure the performance before and making the change to your app’s title.


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to