Incipia blog

Tag: adwords
Total posts: 8

Understand Google Universal App Campaigns With 5 Diagrams

Gabe Kwakyi | June 11, 2023

Having a hard time getting UACs to work properly? Read this post to increase your understanding of how UACs operate, and which best practices are critical to success. ...

A Case Study on Google UAC

Gabe Kwakyi | October 3, 2023

Following on the back of our two “how to” optimize Google UAC posts comes a brief case study of how Google UAC can drive great results in achieving scale goals, ...

How to Optimize Google Adwords Universal Campaigns v 2.0

Gabe Kwakyi | September 11, 2023

Today’s post is a follow-up on an earlier post on how to optimize for Google Universal Campaigns (UAC), arriving in the wake of the depreciation announcement of app ...

App Marketing News Update 9.2.17

Gabe Kwakyi | September 2, 2023

Check out a few of the updates in mobile app marketing, as of September 2017: Google Adwords Moves to UAC-Only for App Install Ads TechCrunch, among many others heralded the ...

Google Adwords App Install Campaigns Quality Score Issue

Gabe Kwakyi | June 2, 2023

Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2023

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2023

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2023

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across, the Play Store and Youtube. That number ...