Incipia blog

Tag: adwords
Total posts: 3

3 Tips for Optimizing Google Universal Ads

Gabe Kwakyi | November 21, 2016

Image Credit: Marketing Land While Google’s universal ad campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest ...

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2016

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...