Incipia blog

Tag: app store algorithm update
Total posts: 7

App Store Keyword Algorithm Update 2.23.18

Gabe Kwakyi | February 24, 2023

As spotted by Incipia marketers and confirmed via conversations in the ASO Stack Slack, Apple appears to have released a new algorithm update, disrupting ranking trends across ...

App Store Keyword Algorithm Update 7.6.17

Gabe Kwakyi | July 6, 2023

Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...

App Store Begins Indexing App Subtitles

Gabe Kwakyi | June 26, 2023

Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...

May 11th 2017 App Store Algorithm Update (Competitors)

Gabe Kwakyi | May 15, 2023

Signs point to an Apple App Store algorithm change occurring as of May 11th, 2017, specifically targeting branded or competitor keyword rankings. Last week we noticed a large ...

Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17

Gabe Kwakyi | February 20, 2023

2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2024

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

The App Store Keyword Algorithm Update Takes Effect

Gabe Kwakyi | September 7, 2023

Feature Image Credit: App Annie Stay up-to-date on the latest trends in app store optimization and keyword ranking algorithms by bookmarking our ASO posts page. Apple’s ...