Incipia blog
Category: Data Analytics
Total posts: 2
Announcing Xyla: a New Marketing Intelligence Platform
We are excited to announce the launch of Xyla, a new marketing intelligence platform that helps marketers make better decisions that drive better results. Xyla was created ...
Intro to Forecasting Lifetime Value for Mobile Apps
What is LTV? LTV, or the Lifetime Value of a user, is a powerfully informative metric whose purpose is to give decision makers an idea as to what a new user’s monetary worth ...
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