Incipia blog

Tag: apple
Total posts: 28

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

Apple Search Ads News: 11.17 Update

Gabe Kwakyi | November 16, 2016

What’s News with Apple Search Ads? Check out these seven updates, tips and tricks to help you stay current on your Apple search ads knowledge: Search Ads Bugs: Negative ...

Search Ads First Month Findings: AppsFlyer Report

Gabe Kwakyi | November 1, 2016

In one of the first studies of Apple search ads campaigns, App MMP AppsFlyer just released a search ads report on findings aggregated from campaigns for 50 apps, with 40,000 ...

10 Tips to Scale Apple Search Ads Campaigns

Gabe Kwakyi | October 25, 2016

Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns are performing from a cost per ...

Why Negative Keywords are a Must for Search Ads Broad/Search Match Types

Gabe Kwakyi | October 24, 2016

Why Negative Keywords are Worth the Trouble In previous posts, we’ve extolled the importance of setting up separate campaigns for search match, broad match and exact ...

Apple Search Ads News: 10.21 Update

Gabe Kwakyi | October 21, 2016

What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

Case Study on the Effect of Apple Search Ads on App Ranking

Gabe Kwakyi | October 11, 2016

If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...

Top 10 Apple Search Ads FAQs: Answered

Gabe Kwakyi | October 7, 2016

Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...