Incipia blog

Tag: user retention
Total posts: 11

Why the Art of Form Optimization is Absolutely Worth Your Time

Gabe Kwakyi | December 2, 2016

This post was originally featured as a guest article on the Appsee Product Mavens Blog. While most app teams know that forms are necessary to capture vital user data or ...

Amazon Pinpoint App Push Notifications

Gabe Kwakyi | December 1, 2016

Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...

The Best Way to Analyze the Usability of Your Gestures

Hannah Levenson | October 31, 2016

Every tap, swipe, pinch that happens on your mobile app (or doesn’t happen) determines its overall usability. From swiping up to access a navigation menu or tapping to ...

Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)

Gabe Kwakyi | October 20, 2016

Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...

Why You Need to Reply to Your User Reviews

Gabe Kwakyi | October 12, 2016

Feature image credit: Picsart Google Play Listing One thing that Google does right that Apple could stand to learn from is allowing developers to reply to user ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2016

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

90 Day Mobile App Retention Rates = 4%

Gabe Kwakyi | September 23, 2016

Feature Image Credit: eMarketer This Just in: 4% of Mobile App Users… Return to use an app again after 90 days, per research from Appboy in a new eMarketer report. ...

What Should your App Include in Settings?

Gabe Kwakyi | September 22, 2016

One question that may not come up as a hot topic when planning out a mobile app roadmap, yet which matters very much to the user experience is: What should be include in ...

3 Tips for a successful app launch

Gabe Kwakyi | September 9, 2016

Feature Image Credit: Pokemon Go Twitter Page After months of hard work designing, developing and preparing your app for the masses the moment is nearly here. You’re one ...

How to Prevent Hollow App Installs

Gabe Kwakyi | August 25, 2016

Feature Image Credit: TechCrunch (Facebook Lifestage) Following up on our earlier article introducing the concept of Hollow App Installs, today’s post focuses on how to ...