Incipia blog

Tag: mobile action
Total posts: 7

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2023

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2024

Mobile Action has been busy! The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience ...

Differences Between Optimizing Apps for the App Store vs Google Play Store

Gabe Kwakyi | December 12, 2023

This post was originally featured as a guest article on the Mobile Action Blog. While the app stores of both Apple and Google share many similarities, there are also some ...

ASO Tool Mobile Action Creates Search Ads UI

Gabe Kwakyi | November 8, 2023

Count it! It’s been one month after Apple search ads launched, and there is now a platform for seeing your search ads data outside of Apple’s UI, just released by ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2023

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

ASO Tools Showdown: Mobile Action vs AppTweak vs Auto Fill

Gabe Kwakyi | August 26, 2023

Today’s post is an analysis of the accuracy of keyword search volume scores from two ASO Tools: AppTweak and Mobile Action, compared to our own internal benchmark: the ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2023

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...