Incipia blog

ASO Tool Mobile Action Adds New Features

Gabe Kwakyi | January 16, 2024

Mobile Action has been busy!

The ASO Tool has not only been on a spree of feature rollouts, but also released a major facelift to its user interface, making the experience more streamlined and polished.

Among the many feature improvements that the Mobile Action team has released, one of our favorites is the ASO Report feature.

With over 1 million keywords in their database, Mobile Action is able to provide a list of 100 keywords (enterprise clients can get more keywords tracked) that any iOS app is ranking for, without having to manually add any keywords. And they provide up to 100 keywords. Keywords can be added from this page to the main keyword tracking screen, where more data can be viewed on each keyword.

Keyword Distribution also shows average, minimum and maximum ranking data for each keyword listed in the table, which is helpful for determining ranking trends for many keywords at once.

Additionally, Mobile Action's ASO report shows a daily and weekly ranking distribution of keywords that your app is ranking for in different ranking intervals, such as all keywords ranked #1, all keywords ranking top 5, top 10 and so on. This report is useful for identifying whether your app's total keyword ranking visibility is improving over time or not.

Mobile Action also recently began pulling search suggestion (auto fill) and related keywords (related searches), directly into the keyword table as columns, which makes for easy keyword expansion from the list of keywords you're already tracking.

You can read mored details about these new updates in Mobile Action's post.

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to