Incipia blog

Category: App Marketing
Total posts: 102

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2017

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart Matrices aren’t just for ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2017

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

20 App Store Screenshot Examples

Gabe Kwakyi | May 10, 2017

Who doesn’t like to get an idea of what other people are using in their app listings every now and then? It’s great for heating up the creative juices, staying ...

Is Apple Search Ads Conversion Data Reliable?

Gabe Kwakyi | May 4, 2017

Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...

iTunes Connect Expansion: App Store Browse, App Store Search & More

Gabe Kwakyi | May 3, 2017

Big news from Apple! Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per ...

App Store Optimization Hacks: A/B Testing Google Play Title

Gabe Kwakyi | April 27, 2017

Learn this app store optimization hack that allows you to AB test your app’s Google Play title using localizations and pre-post comparison analysis, made easier with Google’s ...

Google Play Feature Graphic Examples

Gabe Kwakyi | April 27, 2017

If you’ve been looking for more inspiration since our last post on 7 Feature Graphic examples some time ago, then you’re in luck! Check out this spread of feature ...

Apple Search Ads 101: Terms & Tactics To Know

Gabe Kwakyi | April 18, 2017

For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...

5 Advanced Apple Search Ads Best Practices

Gabe Kwakyi | April 4, 2017

Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team ...