Incipia blog

Category: App Marketing
Total posts: 106

How to do Research for Your App Store Optimization A/B Tests

Gabe Kwakyi | July 25, 2017

If you think that simply involves changing the color of your screenshot background or the order of screenshots is good enough for A/B testing, you need to read this post. ...

What iOS 11 Means for App Store Optimization (Video)

Gabe Kwakyi | July 8, 2017

Check out this live video review of what the Apple App Store looks like in iOS 11, following up on our iOS 11 changes post. Gabe will review: The new top charts The new ...

How to do your initial App Store Research: for Startup Founders

Gabe Kwakyi | July 5, 2017

This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...

The Proven Method for Doubling App Conversion Rate on App Store Pages

Gabe Kwakyi | June 29, 2017

This is a guest post by A/B testing firm, SplitMetrics,  on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2017

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2017

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart Matrices aren’t just for ...

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2017

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...

20 App Store Screenshot Examples

Gabe Kwakyi | May 10, 2017

Who doesn’t like to get an idea of what other people are using in their app listings every now and then? It’s great for heating up the creative juices, staying ...

Is Apple Search Ads Conversion Data Reliable?

Gabe Kwakyi | May 4, 2017

Incipia is back to the marketing geekiness, this time with an analysis of Apple Search Ads campaign conversion trends. Specifically, we investigated the average conversion lag ...

iTunes Connect Expansion: App Store Browse, App Store Search & More

Gabe Kwakyi | May 3, 2017

Big news from Apple! Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per ...