Incipia blog

Category: App Marketing – Popular
Total posts: 13

ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2017

Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...

ASO Case Study: Google Play App Ranking Manipulation

Gabe Kwakyi | January 9, 2017

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...

The New Frontier for Mobile Marketing

Gabe Kwakyi | January 3, 2017

Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...

Best App Description Practices From the Top 100 Apps

Gabe Kwakyi | December 15, 2016

Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...

Google Play Algorithm Update 12/3

Gabe Kwakyi | December 8, 2016

Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2016

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

Apple Search Ads Best Practices to Scale Impressions

Gabe Kwakyi | October 25, 2016

Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...

The Top 10 App Store Optimization Experts List: October 2016

Gabe Kwakyi | October 13, 2016

Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...

How CPT Bid and the Apple Search Ads Auction Works

Gabe Kwakyi | September 30, 2016

Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...