Incipia blog

Category: App Marketing – Popular
Total posts: 21

Announcing the ASO Awards

Gabe Kwakyi | May 14, 2023

Since its instantiation with the release of the Apple App Store, the field of App Store Optimization has grown tremendously, including the number of participants, complexity, ...

App Store vs Play Store ASO Diagram

Gabe Kwakyi | November 27, 2023

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram. Similar ...

How to Optimize for Promoted IAP (In App Purchases)

Gabe Kwakyi | November 19, 2023

One of the major paradigm shifts in iOS 11 was the ability for apps to promote up to 20 of their In-App Purchases directly into the app’s product page, search results, ...

10 Examples of App Store Preview Videos

Gabe Kwakyi | November 19, 2023

In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s ...

The Advanced App Store Optimization Book

Gabe Kwakyi | September 7, 2023

Big news! Moritz Daan and I have just published the most comprehensive book on App Store Optimization on the market. Just how comprehensive is this book? Here are some stats: ...

Join the ASO Stack Slack Group

Gabe Kwakyi | June 26, 2023

If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2023

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...

The App Store Optimization Activities Impact Chart

Gabe Kwakyi | June 5, 2023

TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...

ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank

Gabe Kwakyi | January 18, 2024

Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...

ASO Case Study: Google Play Spammers

Gabe Kwakyi | January 9, 2024

Spammers are at it again. This time, one by the name of Tool Box Studio. Tool Box Studio has 137 apps according to App Annie, and is linked to another developer account ...