Incipia blog
The New Frontier for Mobile Marketing
Mobile marketing technology has come a long ways in a short period of time. The latest technologies allow marketers to pay only when users actually install their app, show ads ...
Best App Description Practices From the Top 100 Apps
Following up on an earlier study of the top 100 app screenshots, today we analyzed the trends in descriptions of the top 100 apps in the Apple App Store. Below are our ...
Google Play Algorithm Update 12/3
Recent trends in ranking data from apps in the Google Play Store point to a recent Google Play ranking algorithm update. Also be sure to check out the February 2017 Google ...
Six Mobile Predictions for 2017
At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...
App Store Screenshots Study of the Top 100 Apps
Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...
Apple Search Ads Best Practices to Scale Impressions
Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...
The Top 10 App Store Optimization Experts List: October 2016
Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...
How CPT Bid and the Apple Search Ads Auction Works
Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...
7 Google Play Feature Graphic Examples
Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...
iTunes Connect Impressions: App Analytics Update
Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...
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