Incipia blog

Tag: universal campaigns
Total posts: 2

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2023

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2023

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...