Incipia blog

How to Reduce your Apple Search Ads CPA

Gabe Kwakyi | May 25, 2023

Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that.

TLDNW: move any problem child keywords to a new ad group with a high max CPT bid and a restrictive CPA goal.

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to