Incipia blog

Tag: app store search ads
Total posts: 26

Apple Search Ads News: 10.21 Update

Gabe Kwakyi | October 21, 2016

What’s News With Apple Search Ads? Check out these eight updates to help you stay current on your Apple Search Ads knowledge: Apple’s search term data clawback ...

Apple App Store Category and Keyword Rank Change After Pausing Search Ads

Gabe Kwakyi | October 18, 2016

As the next step following our case study of how Apple’s search ads affect app ASO, we decided to shut our ads off and see what happened. We turned the ads off on 10/14 ...

Case Study on the Effect of Apple Search Ads on App Ranking

Gabe Kwakyi | October 11, 2016

If you’ve heard about Apple’s new search ads and have wondered how useful they are for your mobile app acquisition strategy, we’ve got the data here to show ...

Apple Search Ads: 2nd Impression

Gabe Kwakyi | October 10, 2016

Welcome to our second take on Apple’s new search ads platform. Read on to gain more insight on the benefits of the platform, an overview of the platform usability and ...

Top 10 Apple Search Ads FAQs: Answered

Gabe Kwakyi | October 7, 2016

Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or bookmark our Apple search ads news updates page. Here ...

Early Apple Search Ads Results

Gabe Kwakyi | October 5, 2016

With search ads now switched live, the data has started to flow in. What do the results say? So far, we’ve generated… 7 Installs for $1.37 in spend! That’s a ...

How to Hack Apple Search Ads to Show Search Popularity as a Percentage

Gabe Kwakyi | October 4, 2016

Who doesn’t hate the search popularity bar Apple uses by default?! Thankfully, Krzysztof Wolski has already figured out how to layer an actual data point into your web ...

AppTweak Assimilates Apple’s Search Ad Search Popularity Score

Gabe Kwakyi | October 3, 2016

September and October are shaping up to be a couple of the biggest months of updates for iOS app marketers yet. In addition to making search ads available for advertisers to ...

Here’s How to Fix Apple’s Search Ads Platform

Gabe Kwakyi | October 2, 2016

Feature Image Credit: Apple Search Ads promo page. Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...

How Does Search Match in Apple Search Ads Work?

Gabe Kwakyi | October 1, 2016

Feature Image Credit: Apple search ads documentation Don’t forget to check out our other posts on Apple search ads for the latest best practices, tips and tricks, or ...