Incipia blog
Apple Search Ads Launches New Countries on 4.25.17
Great news from Apple for Search Ads managers! Apple Search Ads are now slated to go live in additional English-speaking markets, including Australia, New Zealand, and the ...
Apple Search Ads 101: Terms & Tactics To Know
For those of you just beginning to manage Search Ads campaigns who are looking for guidance on how to get started, read this mini-guide to terminology and tactics that you ...
Apple Search Ads Platform Update 4.5.17
It appears that an earlier service outage preceded a minor platform update, with Apple now allowing Apple Search Ads users to duplicate entities. Duplicating entities is ...
Apple Search Ads Platform Offline for Maintenance 4/5/17
Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...
5 Advanced Apple Search Ads Best Practices
Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team ...
Apple Search Ads Campaign Structure Demo
New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure. We’ve done a couple ...
Apple Search Ads Tips: 5 Mistakes to Avoid
This article includes tips for managing app store optimization, based on five of the most common mistakes that we see when auditing client campaigns. For a walkthrough that ...
Video Review: Apple Search Ads Tips
Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...
Apple Search Ads Study: Impact of Bid Changes
In this study, we analyzed 50 different keyword bid changes from our Apple Search Ads campaigns to see how effective a lever adjusting bid was for influencing impression ...
Apple Search Ads Study: CVR vs CPT as a Prediction Statistic
Incipia here with another informal, yet still certified nerdy study on Apple search ads. This time, we started off exploring the question of whether Apple search ads campaign ...
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