App Store Optimization Video Review: Keyword Research

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy?

Here's a video for you if so. Watch to see:

• A live review of how to do ASO research when targeting a particular keyword in either the App Store or Google Play store.
• A trick to figure out any iOS app's keywords field keywords.
• Comments on using either an "imitation" or "differentiation" conversion rate optimization strategy.
• A brief rundown of how to use App Annie to do competitive app research.
• Plenty of nerdy thoughts on the topic of app store optimization and Google Play optimization.

That's all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.