Incipia blog

App Store Optimization Video Review: Keyword Research

Gabe Kwakyi | March 2, 2017

Want to learn more about the KWO (keyword optimization) component of your ASO (app store optimization) strategy?

Here's a video for you if so. Watch to see:

  • A live review of how to do ASO research when targeting a particular keyword in either the App Store or Google Play store.
  • A trick to figure out any iOS app's keywords field keywords.
  • Comments on using either an "imitation" or "differentiation" conversion rate optimization strategy.
  • A brief rundown of how to use App Annie to do competitive app research.
  • Plenty of nerdy thoughts on the topic of app store optimization and Google Play optimization.


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to