Incipia blog

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Total posts: 296

Spotted: Google Testing Expanded Google Play App Listings - Thomas Petit

Gabe Kwakyi | August 24, 2023

Feature Image Credit: Thomas Petit  ASO thought leader Thomas Petit recently spotted a change in how Google is listing apps via Google Play store searches on Android devices. ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2023

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2023

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

Simple Screenshot Uploading to iTunes Connect

Gregory Klein | August 20, 2023

Feature image credit: Apple iTunes Connect For a long time, one of the biggest pain points in the process of getting an app onto the App Store was uploading all of the ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2023

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2023

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

BuddyBuild Announces Freemium + New Pricing Plans

Gregory Klein | August 16, 2023

Feature Image Credit: Buddybuild I’ll never forget the first time looking into what it took to get a beta version of one of my apps onto a friend’s phone before it ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2023

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

Sensor Tower Predictions Include 5 Million Apps by 2020

Gabe Kwakyi | August 14, 2023

Feature Image Credit: Sensor Tower ASO tool company Sensor Tower predicted in a recent study that the App Store will be home to more than 5 million apps by 2020, with the ...

Google adds free analytics tool to Firebase

Gabe Kwakyi | August 13, 2023

Feature Image Credit: Google Firebase Blog In 2014, Google made (yet another) fateful strategic acquisition, this time taking over a company called Firebase, which was a ...