Incipia blog

Apple Search Ads Campaign Structure Demo

Gabe Kwakyi | March 20, 2017

New to managing Apple Search Ads campaigns? Start here with an in-depth demo of how to set up the proper basic Apple Search Ads campaign structure.

We've done a couple videos before explaining the Apple Search Ads recommended campaign structure, but we have continued to get some questions on the topic, so we figured we'd do an updated video walkthrough of creating campaigns for brand, non-brand and search match. And in character, our "quick video" turned into a slightly longer one as my passion for marketing took over and I found myself explaining a bit more along the way. 

I hope you find something useful from this video!


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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to