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Find the Best App Store Optimization Tools – ASO Tools List

Gabe Kwakyi | March 24, 2017

Browse through our ASO tools list to find some gems that can help you improve your app store optimization strategy, results and reporting.

While there are a lot of "best ASO tools lists" or "top ASO tools lists" out there, we decided to try our hand at making a list, because we felt that the existing ASO tools lists were outdated or lacking breadth of tool coverage.

We will continue adding tools to this list as new tools are launched, so stay tuned and be sure to bookmark this page!

Also, if you know of a tool that is missing from our list, please do let us know:

Updated 5.27.17

Keyword Research


  • Uber Suggest – general keyword research (acquired by Neil Patel of Kissmetrics and Crazy Egg).

ubersuggest ASO tool

  • – general auto fill from popular web search engines and the App Store. ASO tool

  • - provides auto-fill results for Google Play for the US, UK, Italy, Germany, France, Brazil and Spain, and App Store trending searches for worldwide, the US, CA, Italy, Germany, France, China and Spain (plus a count of the number of hours trending). ASO tool


  • Tune – (purchased ASO tool MobiledevHQ) and focuses on integration of the whole app marketing/analytics/attribution/engagement stack.

Tune ASO tool

  • Apptweak (pictured in feature graphic) – general tool with an especially good breadth of keyword discovery/tracking/optimization features, and provides regular new product updates.

apptweak aso tool

  • Searchman – older and less common than other ASO tools these days, has a unique visibility score and store listing optimization process.

searchman ASO tool

  • Mobile Action – good general tool providing a variety of ASO features and regular new product updates.

mobile action ASO tool

  • The Tool – new kid on the block, provides general ASO research and also focuses on identifying the organic impact of paid downloads; created by Daniel Peris of ASO agency PickASO.

the tool aso tool

  • ASOdesk – general ASO tool, focuses on attributing organic downloads to keywords.

aso desk aso tool

  • Sensor Tower – general ASO tool that puts out great data and studies, yet Sensor Tower's product has remained the same for some time now.

sensor tower ASO tool

  • App Radar – general ASO tool, focuses on keyword research.

appradar aso tool

  • AppFollow – general ASO tool with a focus on reporting integrations such as Slack and a feature that pushes optimized listings directly to the App Store.

appfollow aso tool

Rankings Reporting

  • Applyzer – focuses on tracking keywords/apps/reviews.

applyzer aso tool

Market Intelligence

  • App Annie – the largest ASO tool with tons of features; provides many features for free and has an expensive enterprise service tier.

app annie aso tool

  • Priori Data – competitive and market data, plus recently-released keyword research features.

priori data aso tool

  • Apptopia – tracks competition and provides intelligence on advertising, too.

apptopia aso tool

metrics cat aso tool

  • Appfigures - provides a very extensive amount of app data, intelligence and automation tools.

appfigures aso tool

App Listing A/B Testing

  • Splitmetrics - A/B testing tool, also provides Search Ads testing and puts out good case study research.

splitmetrics aso tool

  • Store Maven - more premium-oriented A/B testing tool, has a design studio for improving creative collaboration efforts, and puts out good case study research.


  • TestNest - most self-serve-oriented A/B testing tool.

testnest aso tool


Review Optimization

  • Apptentive – extensive user feedback tool, provides surveying, review optimization and other user communication features.

apptentive aso tool

  • Appbot – mines app reviews for insight.

appbot ASO tool

Other ASO Tools

search popularity chrome plugin aso tool

google play short description chrome tool

  • Codengo – helps developers publish to multiple app stores.

 codengo app tool

That's all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to