Incipia blog

The Essential App Store Optimization Resources List

Gabe Kwakyi | June 6, 2017

Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin's ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more spatial-visual layout Mindmap project, and added several links and link categories to the list.

We decided to take a chance on mindmap because it was an interesting way to organize the links in a more visually-oriented manner than a PDF, but we acknowledge that it may not be the most intuitive for first-time users.

Bookmark the resource list here.

Click on these two GIFs or watch the YouTube video below to learn how to use Mindmap.





Bookmark the resource list here.

The Essential App Store Optimization Resource List now includes 70+ links to help you stay up-to-date on app store optimization for Android and iOS, broken out into tips for optimizing the following categories of your ASO strategy.


  • App name
  • Keyword
  • Long description
  • Icon
  • Screenshots
  • Promo video
  • Ratings
  • Short description
  • Feature graphic

The list also includes links to learn more about:

  • Conversion rate benchmarks
  • Algorithm updates
  • A/B testing
  • Apple Search Ads
  • App indexing
  • ASO tools
  • A/B testing tools
  • Screenshot builders

And more!


Be sure to bookmark the resource list, as we will be updating the list on a monthly basis as we discover new helpful resources. And don't be shy! Share this resource with other marketers and developers and help them stay on top of their game :)

If you have feedback or a link that you think would be good for us to include, please email us at to let us know!


That's all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you're interested in working with us.

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to