Incipia blog

Category: App Marketing
Total posts: 112

Google Adwords Universal Campaigns Expand to Gmail and Post-Install Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: AdWeek Android universal campaigns have driven over 2 billion Android app installs to date across Google.com, the Play Store and Youtube. That number ...

Facebook Ads Average Cost and Maximum Cost Bidding

Gabe Kwakyi | July 17, 2016

Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...

App Store Optimization Hacks

Gabe Kwakyi | July 12, 2016

Managing an app store optimization strategy involves a lot of industry research – checking out what other apps are doing and trying to determine whether those tricks, ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...

iTunes Connect Impressions: App Analytics Update

Gabe Kwakyi | June 15, 2016

Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...

Why App Store Search Ads Will Trump iOS Marketing

Gabe Kwakyi | June 12, 2016

To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...

Apple Unveils App Store Search Ads – App Marketers Rejoice

Gabe Kwakyi | June 9, 2016

Feature image credit to Apple: Search Ads – App Store – Apple Developer Welcome to the Future of iOS App Marketing On  June 8th Apple announced a series of changes ...

Comparing The Accuracy And Utility Of ASO Tools

Gabe Kwakyi | May 24, 2016

Learn which ASO tool is most accurate in this study. Pick up more ASO best practices and learn the tips and tricks of the trade via other ASO posts! Given the ever-increasing ...

How to Choose the Best Mobile App KPI

Gabe Kwakyi | May 24, 2016

Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...