Incipia blog

Tag: A/B testing
Total posts: 12

4 Steps to A/B Test Your Way to Mobile App Success

Natalia Yakavenka | September 14, 2016

There’s no denying that apps are largely responsible for the incredible success of smartphones. Recent reports show that smartphone owners spend 90% of their mobile time using ...

Learn how Kabam increased app install conversion rate by 66%

Gabe Kwakyi | August 5, 2016

Feature Image Credit: Store Maven There are many elements that make up an app store listing, and just about every one of them can be tested and optimized for better results. ...