app promotion | Incipia

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2023

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2023

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

Part 2: How to Market an App with Limited Budget

Gabe Kwakyi | November 28, 2023

Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...

Part 1: How to Market an App with Limited Budget

Gabe Kwakyi | November 23, 2023

For independent developers, the exploding number of mobile apps has increasingly meant that building and releasing a solid mobile product without a marketing strategy is no ...

3 Tips for Optimizing Google Universal Campaigns

Gabe Kwakyi | November 21, 2023

Image Credit: Marketing Land While Google’s Universal Campaigns are great for several reasons (namely scale and cheap installs for little effort), their biggest benefit ...

The Best Sources for App Marketing News

Gabe Kwakyi | November 11, 2023

Have you been wondering where to go to get your fill of app marketing news? (Besides this blog of course 😉 ) For those of you that have, here is a list of great people and ...

Q&A: The Pulse of the Mobile Marketing Community With Adam Lovallo (Co-Founder, Grow.co & CourseReport.com)

Gabe Kwakyi | October 20, 2023

Moore’s law was postulated with regard to hardware, yet its impact is applicable to all technology. Take the mobile marketing industry, for example. The speed with which ...

30 Must Use Tools for Mobile App Startups

Gabe Kwakyi | October 5, 2023

Hey startup teams… Want to improve your business operations, but feeling defeated by the fact that you: Don’t know what you don’t know? Check ...

Q&A Interview: Identifying a Niche and Building a Brand With Sylvain Gauchet (Co-Founder, Apptamin)

Gabe Kwakyi | September 29, 2023

When it comes to starting a business, one of the most successful strategies is to identify and capture a niche. Focusing on a niche enables a business to more effectively ...

Facebook Ads Begins Rolling out Split Testing

Gabe Kwakyi | September 28, 2023

Finally. The ability to properly A/B test creatives in Facebook without its meddling algorithm abruptly choosing a winner! Right? Wrong, as of yet – but what Facebook is ...

Incipia blog