Incipia blog

Tag: app promotion
Total posts: 28

Google Adwords Universal Ads Now Offer Post-Install Optimization

Gabe Kwakyi | September 20, 2016

Google’s recent announcement of enabling advertisers to run Universal campaigns optimized for post-install events, such as purchases, is now live. Additionally, Google ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

Facebook Ads Average Cost and Maximum Cost Bidding

Gabe Kwakyi | July 17, 2016

Feature Image Credit: Facebook Ads, Ad Manager What’s The Difference Between Facebook Ads Average and Maximum Cost Bidding? Recently Facebook launched a new bidding ...

Key Learnings in App Store Optimization #2

Gabe Kwakyi | July 14, 2016

Feature image credit: Apple (Skyfit app listing) Our Key Learnings in ASO series continues, today with a few more app listing elements that you can optimize to improve your ...

Why App Store Search Ads Will Trump iOS Marketing

Gabe Kwakyi | June 12, 2016

To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...

How to Choose the Best Mobile App KPI

Gabe Kwakyi | May 24, 2016

Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...