Incipia blog

Tag: app store optimization
Total posts: 97

App Store Optimization Hacks

Gabe Kwakyi | July 12, 2016

Managing an app store optimization strategy involves a lot of industry research – checking out what other apps are doing and trying to determine whether those tricks, ...

KPIs for Measuring the Success of App Store Optimization

Gabe Kwakyi | June 24, 2016

One of the most important questions to ask in ASO is: “how do we know our ASO efforts are producing a tangible impact on installs and revenue?” While this is a ...

Key App Store Optimization Learnings Part 1

Gabe Kwakyi | June 17, 2016

Feature image credit: Apple App Store Top Free Food & Drink Apps Uncovering new learnings about how to work with the various algorithms and auctions to deploy more ...

iTunes Connect Impressions: App Analytics Update

Gabe Kwakyi | June 15, 2016

Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...

Why App Store Search Ads Will Trump iOS Marketing

Gabe Kwakyi | June 12, 2016

To follow up on an earlier post extolling Apple’s upcoming App Store Search Ads as the single best iOS marketing channel, here is more data to support that assertion, ...

ASO App Store Optimization

Gabe Kwakyi | May 24, 2016

ASO stands for App Store Optimization and is the practice of increasing the visibility of your app listing in the App Store and the conversion rate of store impressions into ...

App Store Algorithm Ranking Tips

Gabe Kwakyi | May 24, 2016

Stay up-to-date on the latest trends in app store optimization by bookmarking our ASO posts page. Today’s study is a small-scale look at: The ability to attain a high ranking ...