Incipia blog

New to ASO, Apple Search Ads and Incipia? Start Here

Gabe Kwakyi | March 17, 2017

If you're new to the Incipia blog, start by skimming this post.

The Most Comprehensive ASO Resource:

We wrote the book on Advanced ASO – everything you ever wanted to know about ASO, from beginners looking for a handle on the basics, to tips, tricks, and techniques for seasoned veteran ASO practitioners.

New to App Store Optimization?

  1. The Essential ASO Resources List – every link you ever wanted to learn about ASO.
  2. The ASO Impact Chart – A handy matrix that compares effort vs impact of various ASO activities.
  3. 19 free keywords for ASO (you don't need to include these in your metadata).
  4. Managing Google Play ASO.
  5. 10 examples of promoted In-App Purchases
  6. Video: 10 examples of app store preview videos.
  7. Video: research for targeting a keyword.
  8. Video: comments on ASO for real apps.
  9. Video: navigating the iTunes Connect App Analytics dashboard.

New to Apple Search Ads?

  1. Search Ads 101: Tactics & Terms to know.
  2. Top 5 Apple Search Ads mistakes we often see when auditing Apple Search Ads campaigns.
  3. How the Apple Search Ads auction works.
  4. 10 tips to scale Apple Search Ads campaigns.
  5. Top 10 FAQs on Apple Search Ads answered.
  6. Video: setting up your campaigns.
  7. Video: deep dive on the proper campaign structure.
  8. Video: 3 apple search ads tips.

Want to go straight to the cream of the crop?

Want to get your nerd on and check out some cool, data-oriented studies?

  1. How to earn a top 10 App Store keyword rank.
  2. Keyword ranking strength in iOS app metadata.
  3. A study on app packs (SEO for apps).
  4. A study on the top 100 App Store app screenshot best practices.
  5. A study on the top 100 App Store app icon best practices.
  6. A study on the top 100 App Store app description best practices.

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Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to