Incipia blog
Google Play Store ASO Screenshot Examples
Looking for ideas on how to update your screenshots for the Google Play Store? Check out this list of screenshots taken from across the Google Play Store, along with minimal ...
Apple Search Ads Remarketing and Platform Bugs
Heads up! A whole slew of bugs have just today surfaced in the Apple Search Ads platform. The first bug has to do with a remarketing-specific status showing for a ...
iOS 11 ASO Screenshot Examples
Looking for ideas on how to update your screenshots for iOS 11? Check out this list of screenshots taken from live searches in the App Store with the iOS 11 beta, along with ...
How to do Research for Your App Store Optimization A/B Tests
If you think that simply involves changing the color of your screenshot background or the order of screenshots is good enough for A/B testing, you need to read this post. ...
Apple Begins Indexing In-App Purchases in App Store Search Results
Source: Moritz Daan & Thomasbcn As promised, Apple has begun indexing In-App Purchases in search results (for iOS 11 beta users), and will also showcase IAP in features as ...
Apple Search Ads Now De-Duplicates Keywords!
Heads up: Apple has finally released a de-duplication feature, and it’s about damn time. Apple’s de-duplicate works for uploading both regular keywords and ...
What iOS 11 Means for App Store Optimization (Video)
Check out this live video review of what the Apple App Store looks like in iOS 11, following up on our iOS 11 changes post. Gabe will review: The new top charts The new ...
App Store Keyword Algorithm Update 7.6.17
Spotted by Osman F. Kucukerdem. Source: ASO Stack Slack discussion. Updated 7/13/17 and 7/14/17 with additional insights via Ankit Chandra, Luca Giacomel, Francesco ...
How to do your initial App Store Research: for Startup Founders
This is a guest post by Laurie Galazzo of ASO tool, AppTweak, targeted towards new app business entrepreneurs, founders, marketers, and developers planning App Store ...
The Proven Method for Doubling App Conversion Rate on App Store Pages
This is a guest post by A/B testing firm, SplitMetrics, on improving your app’s app page download conversion rate. Dozens of new apps debut on Google Play and App Store ...
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