Incipia blog

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Total posts: 231

Examples of Conversion Rate Benchmarks for Google Play Apps

Gabe Kwakyi | December 8, 2016

Curious as to what conversion rates look like across different types of apps? These two graphs show conversion rates by quartiles per app category and monetization-type, ...

China Overtakes US for Top App Store Revenues

Gabe Kwakyi | December 7, 2016

Feature Image Credit: TechCrunch According to App Annie: China has recently overtaken the US for App Store revenues. The ASO tool’s data shows that China drove $1.7 ...

Incipia App Teams Survey – November 2016

Gabe Kwakyi | December 7, 2016

Here are the results from our second month’s App Teams survey and poll, for November 2016. Twitter Poll – Have you tried rich notifications yet? With votes from 9 ...

Six Mobile Predictions for 2017

Gabe Kwakyi | December 6, 2016

At the close of each year, one of the most common topics to consider is what the next 12 months will hold in store. Reflecting on the world of mobile apps in the year 2016, we ...

9 Reasons why App Store Impressions Spike

Gabe Kwakyi | December 5, 2016

If you have an app in the App Store, chances are that you’ve seen the occasional spike in impressions (sometimes without a corresponding spike in downloads). This can ...

Why the Art of Form Optimization is Absolutely Worth Your Time

Gabe Kwakyi | December 2, 2016

This post was originally featured as a guest article on the Appsee Product Mavens Blog. While most app teams know that forms are necessary to capture vital user data or ...

Amazon Pinpoint App Push Notifications

Gabe Kwakyi | December 1, 2016

Big news from Amazon, which just released “targeted push notifications for mobile apps,” offering developers and app marketers a free starter tier that includes ...

Q&A: Structuring S/Marketing for Success with Mike Diaz, Founder and Principal of Growth Canvas Consulting

Gabe Kwakyi | November 30, 2016

In startup culture, “growth hacking” is an ubiquitous buzz word, founders are urged to “do things that don’t scale” and scrappiness is a trait to ...

Apple Search Ads Study: Impressions, Search Popularity & Relevancy

Gabe Kwakyi | November 29, 2016

As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC ...

Part 2: How to Market an App with Limited Budget

Gabe Kwakyi | November 28, 2016

Continuing on from part 1, here is an overview of the most common marketing channels available, as well as some tips for leveraging each channel: The Main App Marketing ...