Incipia blog

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Total posts: 267

An SEO Study on Google App Packs: Beyond ASO

Gabe Kwakyi | February 15, 2017

Understandably so, when it comes to KWO (keyword optimization), the SERP that most ASOs are concerned with is that found within the App Store and Play Store, where the vast ...

Video Review: Apple Search Ads Tips

Gabe Kwakyi | February 14, 2017

Check out this video two-for on the topic of Apple Search Ads. The first video explains our current recommendation on campaign structure (search match, non-branded, brand) The ...

Incipia App Teams Survey – January 2017 (Tools)

Gabe Kwakyi | February 10, 2017

Here are the results from our fourth month’s App Teams survey and poll, for January, 2016, which was all about app tools. Twitter Poll – What beta build distribution ...

How to Keep Spammers Out of the App Store

Gabe Kwakyi | February 9, 2017

The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...

ASO Tools Encounter Issue Reporting iOS Search Popularity

Gabe Kwakyi | February 6, 2017

After the advent of Apple Search Ads, most ASO tools replaced their own proprietary search volume estimates with Apple’s search popularity index. This was a good move, ...

Tips on How to Talk to App Developers

Gabe Kwakyi | February 6, 2017

To the non-technical world, developers can often be considered pedantic, fastidious or any one of many other non-flattering adjectives for difficult to deal with. Indeed, the ...

Calculating True Mobile Marketing ROAS Using Cohort Analysis

Gabe Kwakyi | February 2, 2017

Are you having difficulty getting a true picture of how effective your advertising budget is being deployed? Watch this video to see how you can use weekly (or monthly) cohort ...

Live Review: Drawing Insight from User Reviews

Gabe Kwakyi | February 2, 2017

Looking for an example of how to analyze app user reviews from an ASO perspective? Then dive into the brain of an ASO with this (as per usual, slightly tangential) live review ...

Possible App Store Keyword Ranking Algorithm Update January 2017

Gabe Kwakyi | January 31, 2017

If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...

ASO: 12 Did You Knows About Google Play

Gabe Kwakyi | January 30, 2017

While the App Store and Google Play Store are similar in their chief regard (distributing apps) as well as many others, they both differ in some pretty significant ways. Here ...