Incipia blog

Category: App Marketing
Total posts: 162

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

App Store Keyword Ranking Algorithm Study: Metadata Ranking Strength

Gabe Kwakyi | August 22, 2016

When working on app store keyword ranking for iOS apps, the two most important metadata locations that keywords can rank from are: your app’s title and keywords field. ...

How to Prepare for App Store Ads

Gabe Kwakyi | August 18, 2016

Feature image credit: Resolutionmedia.com While Apple’s Store Search Ads don’t yet have an announced launch date, fall (the closest official date we have) looms ...

Comparing ASO Tools AppTweak, Mobile Action and App Annie for Suggested App Keywords

Gabe Kwakyi | August 17, 2016

Feature Image Credit: AppTweak One popular app store optimization question we often receive and often ponder ourselves is: “what is the most popular keyword for X app ...

5 Tips on Optimizing Android Apps in Google Play

Gabe Kwakyi | August 15, 2016

Feature Image Credit: Google Play 1. Run Google experiments constantly Google Play gives you the option to set up experiments and test different variants of several elements ...

Facebook Ads Releases Next Game Changer – Engagement Audiences

Gabe Kwakyi | August 12, 2016

TLDNR: Facebook’s new engagement custom audiences now enable you to target users who have previously engaged with your Facebook content (starting with videos and lead ...

10 Tips for Optimizing Facebook App Install Ads

Gabe Kwakyi | August 11, 2016

Featured image credit: Facebook Ads Manager So You Set Up a Facebook Ads App Install Campaign… And it’s not performing as well as you’d hoped. Not to worry ...

What is a Hollow App Install?

Gabe Kwakyi | July 30, 2016

Feature image credit: Dave McClure Startup Metrics Years ago when Hotwired made history by running the first display ad (which got a 78% “Click-Through-Rate”), it ...

Splitmetrics Test Provides Insight into the Potential Effectiveness of App Store Search Ads

Gabe Kwakyi | July 30, 2016

Feature image credit: SplitMetrics AB testing platform Splitmetrics recently ran a test analyzing the potential impact of Apple’s upcoming App Store search ads. The test ...

Facebook Launches App Post-Install Ad Optimization

Gabe Kwakyi | July 28, 2016

Feature image credit: Facebook Ads Manager Facebook is launching two new products to help app marketers drive the right results. Similar to Google’s recent universal ads ...