Incipia blog

Category: App Marketing – Popular
Total posts: 17

App Store Screenshots Study of the Top 100 Apps

Gabe Kwakyi | November 18, 2016

Today we decided to do a study of the top 100 (free) apps in the Apple App Store to get a handle on some of the latest screenshot design trends. Below are our summarized & ...

Apple Search Ads Best Practices to Scale Impressions

Gabe Kwakyi | October 25, 2016

Unless you’ve been living under a rock, you’ve either heard or experienced firsthand how well Apple’s search ads campaigns have been performing. Don’t ...

The Top 10 App Store Optimization Experts List: October 2016

Gabe Kwakyi | October 13, 2016

Feature Image Credit: App Store Optimization Monthly Medium Publication. If you want to know who to follow to get all the best insight into app store optimization, look no ...

How CPT Bid and the Apple Search Ads Auction Works

Gabe Kwakyi | September 30, 2016

Learn about how the inner-workings of CPT bids and a second-price auction like Apple search ads work. Don’t forget to check out our other posts on Apple search ads for ...

7 Google Play Feature Graphic Examples

Gabe Kwakyi | August 23, 2016

Feature image credit: Dominos Android App Here are 7 Google Play feature graphic examples, plus observations. Be sure to check out our latest update with more feature graphic ...

iTunes Connect Impressions: App Analytics Update

Gabe Kwakyi | June 15, 2016

Learn about iTunes Connect impressions, which can be found in the App Analytics dashboard and product page view data and stay up-to-date on the latest trends in app store ...

How to Choose the Best Mobile App KPI

Gabe Kwakyi | May 24, 2016

Learn about mobile marketing KPIs and metrics for your mobile marketing strategy here. Be sure to check out our latest posts on app marketing for more tips, tricks & best ...