Incipia blog
Apple Search Ads Platform Offline for Maintenance 4/5/17
Even the mighty Apple needs to take a break sometimes and lock all of its customers out of its platform for a bit. Good thing they created a custom URL and message for just ...
iOS 10.3 Live: In-App Review Prompt & iTunes Connect Developer Replies
Apple’s iOS 10.3 is officially here, and with it comes two exciting new features for iOS developers and marketers alike to wield. First, Apple will be allowing ...
iOS iTunes Connect App Analytics Bugs
If you thought that your iOS app had suddenly been blessed by the gods with supernaturally high (in fact, impossibly high) retention statistics… We regret to inform you ...
App Store iTunes Connect Update 3.9.17
3.10.17 Update: Apple appears to have reversed course, continuing to allow changes without a new build. Apple is going back in time with a new update to the iTunes Connect ...
App Discovery is Broken. Here’s How to Fix it.
This post was originally published on MobileDevMemo on 12/14/16. App discovery is broken. That’s a statement many app users, developers and marketers could all agree with. ...
Apple App Store Top Grossing Ranking Algorithm Update – 2.17.17
2/20 Update: Since this post was written, Sarah Perez of TechCrunch cited Apple’s weekend top chart reshuffle as possibly a conscious tweak to favor paid iOS apps over ...
How to Keep Spammers Out of the App Store
The App Store has a problem, and it’s called app spam. While it’s not just Apple that’s suffering from spammer attacks, this article focuses specifically on the ...
Possible App Store Keyword Ranking Algorithm Update January 2017
If you’ve seen your iOS app’s rank change significantly in early-to-mid January 2017, you’re not alone. While anecdotal, several app marketers from our ...
iOS 10.3 Updates Around Reviews
Breaking news for iOS 10.3: As part the upcoming changes to the latest version of iOS 10 (10.3), Apple is finally planning to mirror a feature that has been much asked-for by ...
ASO Keyword Ranking: How to Earn a Top 10 Keyword Rank
Our in-depth ASO keyword ranking study of 70 apps (the top 10 returning for seven keywords for the health and fitness category) yielded some fascinating, surprising and ...
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