Incipia blog
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If you practice app store optimization and are looking for an ASO-focused community to help learn from and contribute to, then you’ve arrived at the right blog post! ...
App Store Preview Videos: the Biggest Change for ASOs in iOS 11
Apptamin guest post on Priori Data Blog, via Thomasbcn Don’t have an app preview video? It may be time to get one prior to the official release of iOS 11. After preview ...
App Store Begins Indexing App Subtitles
Original source: Osman F. Kucukerdem It’s official: Apple is now allowing developers to use the shorter 30 character app name in conjunction with the 30 character ...
Google Play Store ASO Update: 50 Character Titles
Hot on the heels of Apple’s WWDC 2017 App Store 2.0 revelations comes a quiet move by Google to expand the number of characters available in a Play Store app’s ...
The Essential App Store Optimization Resources List
Recently, Incipia and app video agency, Apptamin teamed up to revamp Apptamin’s ASO cheatsheet of helpful links. We moved the list from a PDF-format to a more ...
App Store 2.0 Changes in App Store Optimization
WWDC arrives with big news every year, and this time Apple’s App Store is getting a major overhaul. Here the summary points from the App Store iOS 11 revamp, relevant ...
The App Store Optimization Activities Impact Chart
TLDNR: You can use this matrix to prioritize your time spent on ASO for what will drive the biggest impact. Get the ASO Activities Impact Chart (v1.1 includes iOS 11 Changes) ...
Google Adwords App Install Campaigns Quality Score Issue
Adwords quality score – love it or hate it, it’s an important vital sign that indicates the ability for your Adwords campaigns to scale, sustainably from a cost ...
How to Reduce your Apple Search Ads CPA
Trying to tame an extremely high Apple Search Ads CPA? Watch this quick video to learn a handy tactic to do just that. TLDNW: move any problem child keywords to a new ad group ...
May 2017 Google Play Console Update
TLDNR: Google follows up on a recent design/navigation update to the Google Play Console with a beefier update that includes new trending analyses, data points on user ...
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